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Insights

Data In PR

How Organisations Can Use Data Analytics In PR

“PR is a mix of journalism, psychology, and lawyering – it’s an ever-changing and always interesting landscape.” – Ronn Torossian Public relations (PR) has evolved from being purely an art form based on intuition and experience to a sophisticated practice grounded in data-driven insights, especially in the last couple of years. Data analytics has become […]

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brand loyalty

Building Brand Loyalty through Online Communities

“To get them hooked and booked for life, you must consistently feed them – value!” ― Bernard Kelvin Clive In our digital age, building brand loyalty goes beyond providing great products or services, it’s now more about fostering a sense of belonging and community among customers. Online communities have emerged as a powerful tool for

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Navigating

Digital Marketing: Navigating Social Media’s Dynamic Landscape

“The best marketing doesn’t feel like marketing.” – Tom Fishburne Social media platforms are dynamic ecosystems that have been adapting and changing rapidly to meet user preferences and emerging trends. As social media platforms continue to evolve, staying ahead of the curve is essential for businesses and marketers seeking to maximise their reach and impact.

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PR professionals

How PR Professionals Can Use Social Media To Enhance Their Campaigns

“If you don’t tell your story, someone else will.” – Unknown In today’s dynamic digital age, the role of Public Relations (PR) has evolved to involve an increasingly digital approach to reaching out to traditional publications and sending out press releases. With social media dominating the way that many people receive their news, PR professionals

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Communication Skills

10 Necessary Communications Skills For A Successful Career

“Excellent communication doesn’t just happen naturally. It is a product of process, skill, climate, relationship and hard work.” – Pat McMillan For a successful career in communications, your skills should go far beyond the basics of stringing words together and into the ability to understand modern communication styles, craft messaging for a global audience, and

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Communication Strategies

Communication Strategies For Building Better Connections

“To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others.” – Tony Robbins Effective communication is crucial for building better connections and fostering meaningful relationships with others. Communication is foundational to building and maintaining healthy

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