“Until you value yourself, you will not value your time. Until you value your time, you will not do anything with it.” – M. Scott Peck Hey there astute freelance copywriter, copy solopreneur, or whatever creative name you choose to call yourself! Are you struggling to stay on top of all your client projects, administrative […]
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“The best marketing doesn’t feel like marketing.” – Tom Fishburne During a recent sales call, I had a conversation with a prospect who didn’t understand how content marketing works and how it could help their brand. At the end of that call, I made a note to create a post that contains all the necessary
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“I got my start by giving myself a start.” – Madam C. J. Walker Many newbie freelance writers, even some user-generated content (UGC) writers, want to break into the beauty industry and become beauty copywriters. If you’re one of those newbies, then this is for you! In this article, I will answer all your questions
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“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” – Leo Burnett Did you know that I am a beauty copywriter? Well, before I started working full-time in-house in an advertising agency, I was a full-time freelance lifestyle and beauty copywriter. In fact, I still work with
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“Content isn’t king. It’s the kingdom.” – Lee Odden If you are looking for the definition of content marketing, there are a plethora of online resources from Hubspot to Mailchimp that will provide you with that. Here, we will be discussing a lot of creative stuff (that tends to confuse people) but in a fun
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“Anything you write is, at its core, selling something. Maybe that something is a product or service. Maybe it’s you.” – Kira Hug “What is copywriting?” I can’t count how many times I’ve been asked this question. Firstly, I understand that it is not one of those ‘typical’ careers that people are used to hearing
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“To get them hooked and booked for life, you must consistently feed them – value!” ― Bernard Kelvin Clive In our digital age, building brand loyalty goes beyond providing great products or services, it’s now more about fostering a sense of belonging and community among customers. Online communities have emerged as a powerful tool for
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