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Racheal Abiriba-Nwaka

My Honest Thoughts on Career Building in Public

“One can choose to go back toward safety or forward toward growth. Growth must be chosen again and again; fear must be overcome again and again.” – Abraham Maslow There’s something exhilarating (and mildly terrifying) about the idea of building a career in public. It feels like standing on a stage with the spotlight on […]

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Data In PR

How Organisations Can Use Data Analytics In PR

“PR is a mix of journalism, psychology, and lawyering – it’s an ever-changing and always interesting landscape.” – Ronn Torossian Public relations (PR) has evolved from being purely an art form based on intuition and experience to a sophisticated practice grounded in data-driven insights, especially in the last couple of years. Data analytics has become

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