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September 2024

Simple Steps To Build A Daily Writing Habit

“First forget inspiration. Habit is more dependable. Habit will sustain you whether you’re inspired or not.” – Octavia Butler If you want to develop a writing habit, it is quite easier to do it than most people imagine. Before I started the Write Pact writing challenge, I imagined that building a daily writing habit would […]

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Data In PR

How Organisations Can Use Data Analytics In PR

“PR is a mix of journalism, psychology, and lawyering – it’s an ever-changing and always interesting landscape.” – Ronn Torossian Public relations (PR) has evolved from being purely an art form based on intuition and experience to a sophisticated practice grounded in data-driven insights, especially in the last couple of years. Data analytics has become

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