“If Social Media is the cocktail party, then email marketing is the ‘meet up for coffee’.” – Erik Harbison Running a business is one thing, figuring out how to market that business in a way that works is a whole other ball game. As a small business owner, I’m sure you understand pouring your whole […]
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“Until you value yourself, you will not value your time. Until you value your time, you will not do anything with it.” – M. Scott Peck Hey there astute freelance copywriter, copy solopreneur, or whatever creative name you choose to call yourself! Are you struggling to stay on top of all your client projects, administrative
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“The best marketing doesn’t feel like marketing.” – Tom Fishburne During a recent sales call, I had a conversation with a prospect who didn’t understand how content marketing works and how it could help their brand. At the end of that call, I made a note to create a post that contains all the necessary
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“I got my start by giving myself a start.” – Madam C. J. Walker Many newbie freelance writers, even some user-generated content (UGC) writers, want to break into the beauty industry and become beauty copywriters. If you’re one of those newbies, then this is for you! In this article, I will answer all your questions
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“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” – Leo Burnett Did you know that I am a beauty copywriter? Well, before I started working full-time in-house in an advertising agency, I was a full-time freelance lifestyle and beauty copywriter. In fact, I still work with
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