February, 2024 - Racheal Abiriba-Nwaka

What Is Content Marketing (& Why You Need It)

“Content isn’t king. It’s the kingdom.” – Lee Odden If you are looking for the definition of content marketing, there are a plethora of online resources from Hubspot to Mailchimp that will provide you with that. Here, we will be discussing a lot of creative stuff (that tends to confuse people) but in a fun […]

What is Copywriting? - Racheal Abiriba-Nwaka - rachealabiriba.com

What is Copywriting (& Why It Matters For Your Small Business)

Leave a Comment / Copywriting / Racheal Abiriba-Nwaka

“Anything you write is, at its core, selling something. Maybe that something is a product or service. Maybe it’s you.” – Kira Hug “What is copywriting?” I can’t count how many times I’ve been asked this question. Firstly, I understand that it is not one of those ‘typical’ careers that people are used to hearing

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February 2024

What Is Content Marketing (& Why You Need It)

What is Copywriting (& Why It Matters For Your Small Business)