Let's make magic!
Clear and compelling copywriting can be the difference between a successful business and one that misses the mark. That’s because words are THE most powerful thing you can manipulate.
You've arrived where modern brands and creatives go to for clear messaging and highly-converting copywriting that is fun but result-oriented.
Copywriting is about appreciating, communicating, and displaying that you understand how your audience sees things. There is no reason why you should suffer through copy issues when you have big goals to conquer.
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MY PERSONALISED ARRAY OF SERVICES FOR MODERN BRANDS AND CREATIVES
From a detailed content/communications strategy and expansive brand messaging to compelling website copy, launch copy, and more. What can I write for you?
So,
Here's How I Can Help You
BRAND STRATEGY & MESSAGING GUIDE
This in-depth guide is designed to not only provide you with clarity on your strategic brand positioning, but put you on custom messaging that moves your audience to take meaningful action.
INCLUDES
- A Brand Strategy & Messaging Style Guide with Custom Copy Bank.
- Client Questionnaire & 60 Minute Strategy Call.
- In-Depth Research & Discovery, Tone-of-Voice Extraction & Brand Story Development.
- One-on-One Marketing Guidance & Strategic Positioning Support Throughout Our Project.
- Review Calls, 2 Rounds of Edits & Email Support.
- 30 Minutes Off-Boarding Strategy Call.
ADD ONS: Two of – Brand Naming, Creative Direction, Launch Copy, Website Copy or Monthly Content Marketing.
BRAND MESSAGING & WEBSITE COPY
We pair your messaging guide with optimised website copy that attracts Google's (and other search engine's) little crawler bots to boost your website's SEO.
INCLUDES
- Brand Strategy & Messaging Style Guide.
- Client Questionnaire & 60 Minute Strategy Call.
- In-Depth Discovery Research and Voice & Story Development.
- One-on-One Marketing Guidance & Strategic Positioning Throughout Our Project.
- Optimised Core Website Copy pages.
- SEO Guide, Wireframing & Collaboration with Web Designer.
- 2 Live Review Calls, 2 Rounds of Edits & Email Support.
- 30 Min Off-Boarding Strategy Call
ADD ONS: One of – Brand Name, Creative Direction, Launch Copy, & Monthly Content Creation.
LAUNCH COPY
With this package, you’ll gain a copywriter and content marketer with in-depth marketing knowledge to walk you through every step of your launch process because you deserve to get it right the first time.
INCLUDES
- Long Form, Designed to Convert Sales Copy.
- Promotional Email Sequence.
- Client Questionnaire & 60 Minute Strategy Call.
- In-Depth Research & Tone-of-Voice Extraction.
- One-on-One Marketing Guidance & Strategic Positioning Throughout Our Project.
- Story & Messaging Overview.
- Wireframing & Collaboration with Web Designer.
- Live Review Calls, 2 Rounds of Edits & Email Support.
- 30 Minutes Off-Boarding Strategy Call
ADD ONS: One of – Brand Naming, Creative Direction, Launch Copy, Website Copy or Monthly Content Creation
CONTENT CREATION & MARKETING
When you juggle running a business and living your life, creating compelling personality-fuelled content designed to promote engagement and keep the conversation flowing can be challenging.
INCLUDES
- Custom Content Marketing, Positioning & Strategy Guide.
- Client Questionnaire & 60 Minute Strategy Call.
- In-Depth Research & Discovery, Tone-of-Voice Extraction & Brand Story Development.
- One-on-One Marketing Guidance & Strategic Positioning Throughout Our Project.
- 1 Round of Monthly Edits & Email Support.
- Monthly 30 Minutes Strategy & Analytics Call.
ADD ONS: One of – Brand Naming, Brand Messaging Guide, Email Sequence or Website Copy.
EMAIL MARKETING & NEWSLETTERS
Form strong connections beyond website copy with your audience through personalised, informative, strategically crafted email sequences that will connect, engage, and convert your readers, sent directly to their inbox.
INCLUDES
- Long-Form Sales Page Copy, Email Nurture, & Sales Sequences.
- Promotional Email Sequence.
- Client Questionnaire & 60 Minute Strategy Call.
- In-Depth Research & Tone-of-Voice Extraction.
- One-on-One Marketing Guidance & Strategic Positioning Throughout Our Project.
- Sales Funnel Map Strategy & Consulting.
- Landing Page, Registration Page, and Thank You Page Copy and/or Coaching.
- Live Review Calls, 2 Rounds of Edits & Email Support.
- 30 Minutes Off-Boarding Strategy Call
ADD ONS: One of – Creative Direction, Launch Copy, Scheduling & Publishing, 1 Month Social Media Content Creation or 1 Optimised Blog Post.
HARD-PACKED 1:1 VIP DAY
Instead of waiting for weeks to get some important, time-sensitive tasks done, this complete VIP experience will ensure that your major copy deliverable is crafted within 24 hours. We'll spend a full day together with 3 check-ins from AM to PM to strategise, review your copy drafts, and finalise your copy deliverable. Quite literally, I'll be your marketing copy right-hand...for one day.
INCLUDES
- Custom Content Marketing, Positioning & Strategy.
- Client Questionnaire & Strategy Call.
- In-Depth Research & Discovery, Tone-of-Voice Extraction & Brand Story Development.
- One-on-One Marketing Guidance & Strategic Positioning Consultation.
- Edits & Email Support.
- Social Media Content Creation & Marketing Support.
- Long Form Launch Copy.
- Promotional Email Sequence.
- Optimised Core Website Copy.
Hard-Packed VIP Day
PERSONALISED 1:1 SERVICE WITH STRATEGY & COPY
Instead of waiting for weeks to get on my waiting list, this complete VIP experience will ensure that your major copy deliverable is crafted within 24 hours. We’ll spend a full day together with 3 check-ins from AM to PM to strategise, review your copy drafts, and finalise your copy deliverable. Quite literally, I’ll be your marketing copy right-hand…for one day.
(Starting at ₦250,000)
Full-Churn SEO Website Copy
SIGNATURE COPY SERVICE FOR LAUNCH-READY FULL WEBSITE COPY
This package includes a client questionnaire, a 60-minute project kick-off call, an in-depth R&D (Research & Discovery), up to 5 core pages of website copy with add-on pages as needed, 2 review calls & rounds of revisions, wireframe &/or collaboration with your Website Designer, and a final draft via Google Docs. This package is delivered in 3 – 5 weeks.
(Starting at ₦250,000)
Soft-Serve Messaging & Launch Copy
CUSTOM BRAND MESSAGING SERVICE WITH STRATEGY & LAUNCH/WEB COPY
This package requires reserving your project in advance to let me fully take over the reins and craft comprehensive and unique-to-you brand messaging that positions your brand to stand out. Complete with crystal clear website or launch copywriting that captures (and keeps!) your client’s attention. It includes a client questionnaire, a 60-minute project kick-off call, an in-depth R&D (Research & Discovery), a comprehensive Brand Messaging Style Guide or up to 5 core pages of website copy + add-on pages as needed. You will also get 2 review calls & rounds of revisions, wireframes &/or collaboration with your Website Designer, the final messaging via Google Docs & PDF, and the final website or launch copy draft via Google Docs. Delivered in 6 weeks.
(Starting at ₦300,000)
Fudgy-Swirl Copy
CUSTOM PERSONALITY-FUELED COPY FOR SOCIAL, EMAIL & BRAND COLLATERALS
This is my most-requested package by brands whose branding and messaging have been created but need short content to promote engagement and keep the conversation flowing. It includes a client questionnaire, a 30-minute project kick-off call, an in-depth R&D (Research & Discovery), product-specific messaging brief, and 2 review calls & rounds of revisions. Depending on your brief, you will also receive an optional social media content calendar, add-on Facebook Ad copy, landing page(s) copy, long-form sales page copy via Google Docs, or promo email sequence(s) if needed, etc. The final copy drafts of your deliverables will be provided via Google Docs. This package is delivered within schedule as agreed with client.
(Starting at ₦200,000)
Pricing Strategy
Every project quote is value-based, taking into consideration the size of your business and the ROI of the finished product. A 5-page website for a small business averages at ₦250,000, which includes time for scoping out the purpose of the copy, competitor analysis, SEO research and 3 – 5 weeks worth of revisions.
For an email copy, investment starts at ₦100,000, social posts at ₦80,000 and brochures are POA. For ongoing copywriting needs, I also offer a competitive retainer service.
WHAT THEY ARE SAYING:
Racheal Abiriba is a highly motivated individual with a passion for excellence. She has an eye for details beyond the norm. Creatively gifted. Her writing skills are amazingly refreshing.
- CHARLES O'TUDOR
