Wilmore Care Portfolio
Explore the work that went into helping Wilmore Care, a UK-based nursing establishment, build & scale their business through ghostwriting content and content marketing.
Project Information
The Client
Wilmore Care Limited is a UK-based nursing establishment specialised in working with adults and children diagnosed with learning, physical and mental health disabilities.
The Goal
Create compelling and authoritative content for the brand’s digital platforms (website and social media) to raise brand awareness and the sale of its services in the UK.
My Workflow
- Ideation – Generate ideas for the monthly social media campaign and blog posts.
- Asset gathering – Compile the necessary resources to be used.
- Copywriting – Create the text-based parts of the different campaigns.
- Proofreading – Ensure that the texts are error-free.
- Approval – Get the Client/Supervising Officer’s approval.
- Revising – Review the content based on the client’s feedback.
- Scheduling – Add approved content to the appropriate content calendars.
- Create graphics – Work with the Graphic Artist to design the necessary graphics and edit necessary video content to be published alongside the earlier created text-based content.
- Publish content – Broadcast the different content types on the appropriate channels on the scheduled date.
- Engagement – Interact with the Client’s audience on social media channels.
- Analysis – Review the different social media profiles’ analytics and Google analytics for the website, interpret the data, assess the profiles’ performances, and use the data to inform the next batch of content & strategy.
Tools Used
- Hootsuite – Social media scheduling, monitoring & analytics.
- Iconosquare – Managing Instagram business accounts.
- Later – Free visual social media marketing.
- Canva – Designing digital graphics on the go.
- Grammarly.com – Proofreading content to eliminate undetected grammar errors.
- Google Docs – Creating and collaborating on text-based content.
Result
A successful work relationship.
Testimonials
From people I’ve worked with at Genevieve Magazine…
Oisereime Dietake
Business Development Strategist
Racheal is an hardworking lady, a great writer and a beautiful friend. She has eyes for details and can keep you engaged with her blog posts. I have enjoyed working with on several projects, she’s a wonderful team player. I hope to work with her again.
Rachael Abiriba is a highly motivated individual with a passion for excellence. She has an eye for details beyond the norm. A go-getter. She’s also a team player with leadership qualities. Creatively gifted. Her writing skills are amazingly refreshing.
Charles O'Tudor
Brand Strategist
Moses Nnadi
Corporate & Litigation Attorney
I have known Racheal for over a decade as a course mate at the university as well as the Lagos Campus of the Nigerian Law School. In these years as colleagues, I have worked with her on different projects and assignments. She is organized, thorough, analytical and open to new leanings. Always seeks better ways to get things done. Even under pressure, she possesses an unexplainable calmness that’s infectious.