Explore the 3-step vision that went into the creation of the brand messaging and website copy for the SolConsult Investment Limited website.
Project Information
The Client
This project was completed in partnership with, and under the direction of, LiteOrbs Creative™, a Brand Identity, UX Design & Website Development agency.
The Goal
Create the brand messaging and full website copy to aid the development of the SolConsult website in a way that highlights the brand’s services and projects.
My Workflow
- Research & discovery – Plan the project by defining the objectives, understanding the unique demographics of the brand’s target audience, creating the initial outline for the brand’s voice and message.
- Writing & wireframing – Create and compile the copies which will be integrated into the website in line with a set structure (sitemap).
- Revision & editing – Share the final document with the client, schedule a meeting to discuss the content of the document, align with the client to ensure that the copy will resonate with the target audience.
Tools Used
- Google Workspace – Entire suite of resources? Lifesaver!
- Google Keyword Planner – SEO.
Result
The project was approved as submitted so it’s safe to say that the client was satisfied.
Testimonials
From people I worked with on this project…
Oisereime Dietake
Business Development Strategist
Racheal is an hardworking lady, a great writer and a beautiful friend. She has eyes for details and can keep you engaged with her blog posts. I have enjoyed working with on several projects, she’s a wonderful team player. I hope to work with her again.
Rachael Abiriba is a highly motivated individual with a passion for excellence. She has an eye for details beyond the norm. A go-getter. She’s also a team player with leadership qualities. Creatively gifted. Her writing skills are amazingly refreshing.
Charles O'Tudor
Brand Strategist
Moses Nnadi
Corporate & Litigation Attorney
I have known Racheal for over a decade as a course mate at the university as well as the Lagos Campus of the Nigerian Law School. In these years as colleagues, I have worked with her on different projects and assignments. She is organized, thorough, analytical and open to new leanings. Always seeks better ways to get things done. Even under pressure, she possesses an unexplainable calmness that’s infectious.