Portfolio
Dive into some of the amazing projects I have worked on through my creative career journey where I have offered a wide range of writing services, including Creative Writing + Copywriting + Social Media Management + Digital Marketing + Corporate Communication Strategies and so much more. Through my work, I seek to create engaging content that will foster community and connection between my clients and their audience.
Projects & Expertise
01
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Articles & Copywriting
My love for writing led me to take up amazing positions in some of Nigeria’s biggest daily newspaper and lifestyle magazine where I wrote on topics from fashion and beauty to technology and lifestyle.
Genevieve Magazine
Journey through the fashion, beauty, health and lifestyle articles I created while working at Nigeria’s foremost lifestyle magazine.
The Guardian Nigeria
Explore the articles I created while working as a freelance contributor at one of Nigeria’s biggest independent newspaper.
02
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Website Copy & Brand Message
Just as every brand is unique, so are their voices and personalities. While working in the advertising industry, I fell in love with creating strategy-driven words to help brands stand out from the crowd in their industries.
SolConsult Investment Limited
Explore the brand messaging and website copy that was created for SolConsult Investment Limited.
Expert Vision Infrastructure Partners
Explore the brand messaging and website copy that was created for EVIP Limited.
03
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Communication Consultation & Management
While working with several small & medium organisations as a Communications Consultant, I provide different services such as social media management, website content creation, creation/execution of a corporate communication strategy, media buying, digital marketing and creation of press releases, newsletters and product descriptions
Cassia Restaurant & Bar
A restaurant brand specializing in the provision of ethnic meals from south-southern Nigeria.
REFIN Homes
An innovative real estate company providing affordable housing for low-middle income earners.
04
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Copywriting (Sales Copy)
Building on my understanding of my clients’ businesses and their ideal customers’ avatars, I use on-brand persuasive language to encourage their audience to purchase the products.
Rise & Lead Women Inc.
Explore the variety of sales copy projects and campaigns that were created for Rise & Lead Inc.
Odunife Breathwork
Explore the variety of sales copy projects and campaigns that were created for Odunife Breathwork.
05
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Social Media & Digital Marketing
Some brands thrive when they focus on the solutions that they provide to their customers and leave the building of relationships with their audience to me. Capitalising on my understanding of social trends, hashtags, and content that’s current and shareable, I help them do just that.
Kanda Natural
Explore the results I help this Nigerian natural skincare brand achieve by pairing content, community engagement, and advertising strategies.
The NUC Agency
Explore the results I help this Nigerian content marketing agency achieve by pairing content, community engagement, and advertising strategies.
06
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Email & Newsletter Copywriting
Brands today need to take advantage of every opportunity to get in front of their customers’ eyeballs. I help them achieve this through the creation of email autoresponder sequences, news releases, E-newsletters, and more.
Reflections With Rae
A personal newsletter exploring themes on creativity, work and objective ideas on navigating life’s complexities.
The Creative Scoop
A newsletter for creatives; to spark creative attention and provide answers to pressing questions on creativity and the business of it.
07
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Business & Brochure Descriptions
All brands, business and personal, need a description that communicates their essence while providing an overview of the products or services they offer. It’s an exciting challenge to unravel the fluff and put the substance on display for some of the cool brands I’ve worked with on such projects.
Farley Biography
A personal biography and social media bio description project for a veteran in the technology industry.
Taylor Barr
A description and press release about the client’s just released independent movie.
08
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Project/Product Management
Drawing from my experience working in different roles throughout my career, I decided to explore ways that I could channel my skills to help organisations deliver products that are instrumental to society while setting them apart (and up) for success in their industries.
Case Study - Developer Skill Assessment Tool
Explore the vision that went into the creation of my first product ideation portfolio project as a Product Manager.
Case Study - Telemedicine Platform
Explore the vision that went into the creation of my second product ideation portfolio project as a Product Manager.
09
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Web Design & Development
The marriage of my love for technology and curiosity to create beautiful things fueled my curiosity and passion for web design & development.
The Racheal Abiriba Website
A personal portfolio website with a professional look and feel, featuring a lifestyle blog.
The RAE Accessories Website
An e-commerce website for a Nigeria-based bespoke leather-based fashion accessory company.
10
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Ghost-writing (Creative Copy)
Especially in their early years when building their brand and starting to sell products and services is important, I help brands create copy that contributes fun, clever, witty, and engaging catchphrases in their communication such as advertising campaigns, slogans, taglines and more.
GoHire Recruitment
Explore the work that went into helping one of the UK’s most reliable personnel recruitment firms build & scale their business.
Wilmore Care
Explore the work that went into helping a UK-based nursing establishment build & scale their business.
06
/06
Data Analysis
Fueled by a passion for contributing to making a positive impact in the world through the effective use of available data, I collected, processed, analysed and presented data that will support everyday business decisions and drive global change.
SolConsult Investment Limited
Explore the brand messaging and website copy that was created for SolConsult Investment Limited.
Expert Vision Infrastructure Partners
Explore the brand messaging and website copy that was created for Expert Vision Infrastructure Partners Limited.
Testimonials
People I’ve worked with have said some nice things…
Oisereime Dietake
Business Development Strategist
Racheal is an hardworking lady, a great writer and a beautiful friend. She has eyes for details and can keep you engaged with her blog posts. I have enjoyed working with on several projects, she’s a wonderful team player. I hope to work with her again.
Rachael is a highly motivated individual with a passion for excellence. She has an eye for details beyond the norm. A go-getter. She’s also a team player with leadership qualities. Creatively gifted. Her writing skills are amazingly refreshing.
Charles O'Tudor
Brand Strategist
Moses Nnadi
Corporate & Litigation Attorney
I have known Racheal for over a decade as a course mate at the university as well as the Lagos Campus of the Nigerian Law School. In these years as colleagues, I have worked with her on different projects and assignments. She is organized, thorough, analytical and open to new leanings. Always seeks better ways to get things done. Even under pressure, she possesses an unexplainable calmness that’s infectious.
(Racheal) completed excellent work and communicated clearly throughout the entire process. Great work!
Taylor .B. Barr
Actor/Director
Trupial
Tech Founder
Great and fast work. (Racheal) was helpful, responsive, and patient. A+. I am impressed and will work with her again.
Skills & Tools
My journey through my creative pursuits has led to the improvement of some of my skills & use of tools such as:
You can view/download my Résumé here: