Ọdúnìfẹ́ Breathwork Portfolio
Explore some of the sales copy deliverables I worked on for the Odunife team; from email and social media pre- and post-event promotional copy to website and event flier copy.
Project Information
The Client
Ọdúnìfẹ́ is an educational platform dedicated to decolonizing African history and advocating for the teaching and preservation of African languages and wellness practices.
The Goal
Create a robust promotional and sales strategy that is on brand with the organisation’s vision to drive awareness and ticket sales to the organisation’s in-person breathwork event.
My Workflow
- Ideation – Work with the team to generate ideas for the organisation’s communication channels including social media and email campaigns.
- Asset gathering – Compile the necessary resources to be used in the creation and crafting of the necessary communication materials.
- Copywriting – Create the text-based parts of the different content types and campaigns.
- Proofreading – Ensure that the texts are error-free.
- Feedback – Get the feedback of the team on the deliverables.
- Revising – Review the content based on the team’s feedback.
- Approval – Secure final approval of all content deliverables.
Tools Used
- Google Docs – Creating and collaborating on text-based content.
- Grammarly.com – Proofreading content to eliminate undetected grammar errors.
- Google Workspace – Email and collaborative communication.
- Google – Researching the client’s industry and other relevant information.
Result
A successful work relationship.
Testimonials
From people I’ve worked with on the Cassia project.
Oisereime Dietake
Business Development Strategist
Racheal is an hardworking lady, a great writer and a beautiful friend. She has eyes for details and can keep you engaged with her blog posts. I have enjoyed working with on several projects, she’s a wonderful team player. I hope to work with her again.
Rachael Abiriba is a highly motivated individual with a passion for excellence. She has an eye for details beyond the norm. A go-getter. She’s also a team player with leadership qualities. Creatively gifted. Her writing skills are amazingly refreshing.
Charles O'Tudor
Brand Strategist
Moses Nnadi
Corporate & Litigation Attorney
I have known Racheal for over a decade as a course mate at the university as well as the Lagos Campus of the Nigerian Law School. In these years as colleagues, I have worked with her on different projects and assignments. She is organized, thorough, analytical and open to new leanings. Always seeks better ways to get things done. Even under pressure, she possesses an unexplainable calmness that’s infectious.