Kanda Natural Portfolio
Explore some of the projects I have worked on with the Kanda team; from corporate communication and email marketing to social media management strategies, blog post creation, bulk SMS management and so much more.
Project Information
The Client
Kanda is a Nigerian junk-free, environmentally-friendly, natural body care product brand.
The Goal
Create and execute a robust communication strategy for the organisation’s offline and online efforts in line with its organisational strategies.
My Workflow
- Ideation – Generate ideas for the monthly social media campaign, blog posts, email campaigns, and bulk SMS blasts.
- Asset gathering – Compile the necessary resources to be used. Also, conduct influencer research to streamline a steady stream of influencers and UGC creators who will partner with the brand for content purposes.
- Copywriting – Create the text-based parts of the different campaigns.
- Proofreading – Ensure that the texts are error-free.
- Approval – Get the Client/Supervising Officer’s approval. Send report on influencer research and partnership status for feedback and approval.
- Revising – Review the content based on the client’s feedback.
- Scheduling – Add approved content to the appropriate content calendars.
- Create graphics – Design the necessary graphics and edit necessary video content to be published alongside the earlier created text-based content.
- Publish content – Broadcast the different content types on the appropriate channels on the scheduled date.
- Engagement – Interact with the Client’s audience and process purchase orders sent through the social media channels. Also engage with influencers and UGC creators for creating brand materials and content.
- Analysis – Review the different social media profiles’ analytics and Google analytics for the website, interpret the data, assess the profiles’ performances, and use the data to inform the next batch of content & strategy.
Tools Used
- Hootsuite – Social media scheduling, monitoring & analytics.
- Iconosquare – Managing Instagram business accounts.
- Later – Free visual social media marketing.
- Canva – Designing digital graphics on the go.
- Grammarly.com – Proofreading content to eliminate undetected grammar errors.
- Mailchimp – Email marketing service provider.
- Google Docs – Creating and collaborating on text-based content.
- Google Analytics & Tag Manager – Tracking & Gathering data on user behaviour on the website.
- Meta Pixel – Tracking and Facebook ADs management.
Result
A successful work relationship.
Testimonials
From people I’ve worked with on the Cassia project.
Oisereime Dietake
Business Development Strategist
Racheal is an hardworking lady, a great writer and a beautiful friend. She has eyes for details and can keep you engaged with her blog posts. I have enjoyed working with on several projects, she’s a wonderful team player. I hope to work with her again.
Rachael Abiriba is a highly motivated individual with a passion for excellence. She has an eye for details beyond the norm. A go-getter. She’s also a team player with leadership qualities. Creatively gifted. Her writing skills are amazingly refreshing.
Charles O'Tudor
Brand Strategist
Moses Nnadi
Corporate & Litigation Attorney
I have known Racheal for over a decade as a course mate at the university as well as the Lagos Campus of the Nigerian Law School. In these years as colleagues, I have worked with her on different projects and assignments. She is organized, thorough, analytical and open to new leanings. Always seeks better ways to get things done. Even under pressure, she possesses an unexplainable calmness that’s infectious.