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Mr. Farley Farley Portfolio

Explore the vision and result of my work with/for Mr. Farley Farley which includes the creation of a full biography and bio descriptions for his website and social media profiles (LinkedIn & Twitter).

Farley Farley Sample Logo

Project Information

The Client

Mr. Farley Farley, a tech entrepreneur and founder, required the creation of different biographies and bio descriptions for use in different communication channels.

The Goal

As part of his personal rebrand strategy, Mr. Farley Farley required the creation of bio descriptions that would display his expertise and his fun personality the digital space.

Farley Farley Portfolio

My Workflow

  1. Discovery call: During our discovery meeting, I asked questions that helped me to understand the decisions that led to the rebranding campaign and the roles that the biographies would play in the grand scheme of things. I ascertained subliminal details like the hobbies and personality of the client so that I could tie them into the final result.
  2. Research: I performed deep research about the client and conducted a second meeting to fill in the gaps in my research about his interests and how his environment contributed to his work.
  3. Brainstorm: I brainstormed every angle of the client’s life and work that would enable me to achieve the goal/vision of the content using checklists.
  4. Themeing: Identified major themes and milestones in his life and career that could be used to add personality to the biographies.
  5. First draft: Created a first draft and sent it to him for review and feedback.
  6. Review and approval: Updated the biographies and proofread them in line with the theme and vision of the client’s rebranding strategy.

Tools Used

  1. Google Docs – Writing and collaborating with the client.
  2. Fiverr – Discovery and selling my services.
  3. Grammarly.com – Proofreading content to eliminate undetected grammar errors.
  4. Google – Research and verification.

Result

A successful work relationship.

Description for Farley Farley

Testimonials

From people I’ve worked with

Mr. Andrew Farley

Mr. Andrew Farley

Tech. Advisor & Investor
5/5

Looks great, thank you!

Tools & Skills Used

CREATIVE WRITING & EDITING
97%
RESEARCH
98%
CLIENT MANAGEMENT
94%
FIVERR
100%
MICROSOFT TOOLS
98%
GOOGLE DOCS
100%