Cassia Restaurant & Bar Portfolio
Explore some of the projects I have worked on with the Cassia team; from corporate communication to social media management strategies and so much more.
Project Information
The Client
Cassia Restaurant & Bar is a Nigerian restaurant offering delicacies from south-southern Nigeria along with bar services.
The Goal
Create and execute a communication strategy for the organization’s offline and online efforts in line with its organizational strategies.
My Workflow
- Ideation – Generate ideas for the social media campaign.
- Asset gathering – Compile the necessary resources to be used.
- Copywriting – Create the text-based parts of the campaign.
- Proofreading – Ensure that the texts are error-free.
- Approval – Get the Client/Supervising Officer’s approval.
- Revising – Review the content based on the client’s feedback.
- Scheduling – Add approved content in social media calendar.
- Publish post – Broadcast the content on the scheduled date.
- Engagement – Interact with the Client’s audience.
- Analysis – Review the different social media profiles’ analytics, interpret the data, assess the profiles’ performances, and using the data to inform the next batch of content & strategy.
Tools Used
- Hootsuite – Social media scheduling, monitoring & analytics.
- Iconosquare – Managing Instagram business accounts.
- Later – Free visual social media marketing.
- Canva – Designing digital graphics on the go.
- Grammarly.com – Proofreading content to eliminate undetected grammar errors.
Result
A successful work relationship.
Testimonials
From people I’ve worked with on the Cassia project.
Oisereime Dietake
Business Development Strategist
Racheal is an hardworking lady, a great writer and a beautiful friend. She has eyes for details and can keep you engaged with her blog posts. I have enjoyed working with on several projects, she’s a wonderful team player. I hope to work with her again.
Rachael Abiriba is a highly motivated individual with a passion for excellence. She has an eye for details beyond the norm. A go-getter. She’s also a team player with leadership qualities. Creatively gifted. Her writing skills are amazingly refreshing.
Charles O'Tudor
Brand Strategist
Moses Nnadi
Corporate & Litigation Attorney
I have known Racheal for over a decade as a course mate at the university as well as the Lagos Campus of the Nigerian Law School. In these years as colleagues, I have worked with her on different projects and assignments. She is organized, thorough, analytical and open to new leanings. Always seeks better ways to get things done. Even under pressure, she possesses an unexplainable calmness that’s infectious.